Metalheads need to eat too. And like many Texans, a lot of them have a parasocial relationship to the place where they buy those groceries: H-E-B. Now, their favorite regional supermarket chain is returning the love.

On Friday, H-E-B releases its collaboration with Nashville-based graphic designer Connor Dwyer, whose series of imagined metal-themed T-shirt designs for various incongruous brands (think: Cracker Barrel, Walmart, Costco) have spent much of 2025 trending on TikTok and Instagram . When Dwyer posted a mock-up for an H-E-B tee this summer, members of the company’s marketing team saw it, and an official partnership was born. The run of a thousand shirts goes on sale at 10 a.m. on Friday (at heb.com/metaltees , naturally) for $35 each. All proceeds benefit the Health Allian

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