Correspondent of BTTV, Aastha Chopra, spoke to Ajoy Chawla, CEO of Tanishq, on the occasion of Diwali, where he shared insights on the brand’s latest launch by MIA by Tanishq. Highlighting how the collection caters to Gen Z with new-age designs, Chawla said the brand is witnessing strong growth despite challenges in the market. He added that even with rising gold prices, demand remains steady, driven by festive spirit and consumer confidence. Finally he spoke about how MIA is showing remarkable growth and momentum and Tanishq is gearing up to capitalize on the festive season, offering contemporary jewellery that connects with younger audiences.

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