(Reuters) -Apple and Comcast’s NBCUniversal will launch a bundle of Apple TV and Peacock Premium streaming services next week, the companies said on Thursday, combining award-winning originals such as “Ted Lasso” and “The Traitors” for $14.99 a month.

The bundle, which launches on Monday, offers U.S. customers more than 30% savings and the option to combine Apple TV with Peacock Premium Plus for $19.99 per month.

Media companies are unlocking more value from their streaming content by teaming up with rival platforms, providing customers with discounted pricing and a larger library of shows and movies.

“With this first-of-its-kind initiative with Apple, we’re redefining what the customer journey should be for a streaming bundle with rich sampling and a smooth sign-up process, and we’re b

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