On October 16, 2025, Spotify announced partnerships with major record labels—Sony, Universal, Warner, and Merlin—to create AI tools that prioritise artists and songwriters, ensuring equitable revenue and respect for their rights.
The platform is committed to developing “responsible AI” products that respect copyright and give artists the choice to opt into AI tool usage. While specific details about the tools were not disclosed, Spotify already offers generative AI features, such as its AI DJ for curated playlists and AI-driven playlist creation based on user prompts.
The collaboration is guided by four principles: partnerships with record labels, distributors, and music publishers; artist choice in participation; fair compensation; and strengthening artist-fan connections. Spotify aims