The Indian Premier League’s valuation has hit a rough patch. As per D and P Advisory, the IPL ecosystem value has declined for the second year in a row — down to ₹76,100 crore in 2025 from ₹82,700 crore in 2024 and ₹92,500 crore in 2023.

Soon after this report came out, RPG Enterprises chairman Harsh Goenka took to social media to explain what led to the drop in IPL's valuation over two consecutive years. Goenka laid out several reasons for this -- restrictions on the kinds of ads that can play in between the match and the cricket fatigue among audiences, among others. Advertisement

He said that due to the Disney Star-Viacom 18 merger, the tournament was telecast by JioStar, and there was no bidding war as such this season, leading to lower media rights value. As per the D and P report,

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