“The gyoza needs to look a little whiter. It’s too pink.”

Nigel Ng is genially micromanaging the look and feel of Fried, an animated series that will premiere on YouTube later this year. His feedback comes during an early planning session at Toonstar, the company producing the show, which is headquartered in a former furniture warehouse in downtown L.A.’s arts district.

Ng has every right to be fussy about Fried’s world. The show represents the cartoon debut of Uncle Roger, the volatile middle-aged Chinese guy he has portrayed in live-action YouTube videos since 2020. They famously depict the character growing agitated as he watches western chefs—such as Gordon Ramsay, Jamie Oliver, and Nigella Lawson—botching, by his estimation, the preparation of Asian food. (Especially fried rice.)

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