(Bloomberg) — OpenAI has paused depictions of Martin Luther King Jr. after users generated “disrespectful” deepfake videos of the civil rights leader using its artificial intelligence tool Sora.

“While there are strong free speech interests in depicting historical figures, OpenAI believes public figures and their families should ultimately have control over how their likeness is used,” the company in a statement posted to X.

OpenAI said it took action following complaints from King’s estate. “Some users generated disrespectful depictions of Dr. King’s image,” the company said.

One fake video posted beneath OpenAI’s statement depicts King swearing during the famed “I have a dream” speech and complaining about beeping from smoke alarm detectors.

Other high-profile figures and their repre

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