Manchester United are too big to fail forever and their Premier League clash with champions Liverpool at Anfield on Sunday will only serve as a reminder of what could happen if, or when, one of the world's most powerful sporting brands finally gets it right.

Fenway Sports Group (FSG), Liverpool's transformative American owners, celebrated 15 years in charge at Anfield this week, a period that's seen the club win two Premier League titles and the UEFA Champions League while also building a formidable scouting and analytics network. That success, first under manager Jurgen Klopp and now Arne Slot, has put the club back at the summit of English football, but it only came after a 30-year period of prolonged failure, managerial upheaval and ownership battles, ironically endured during a

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