Few cultures love a great brand as much as Italy and France, and they meet this month in Paris, when K-Way , a French label owned and loved by Italians, unveils "In Y/Our Life", the latest iteration of a unique brand-meets-art celebration.

Devised as a “lyrical celebration of the hidden poetry in everyday life,” In Y/Our Life also celebrates the 60th anniversary of K-Way, a Parisian label controlled today by a Piedmontese group. In Y/Our Life is also a rare blend of internationally renowned artists, designers, and illustrators reinterpreting everyday objects and materials; to reimagine them as novel works of art.

Originally staged in Milan in February, the debut In Y/Our Life included drawing, sculpture, painting, installation, video, and performance art. A second edition in the UK was

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