Quinta Brunson got her start a decade ago posting skits on Instagram. Now she’s taking Abbott Elementary into its fifth season. More recently, Benito Skinner hit it big on TikTok with his celebrity parody videos; he went on to create and star in Hulu’s Overcompensating .

Hollywood has long been the top of the mountain, the final level of stardom. But with film and TV on the decline, and brands throwing millions at influencers, are top creators even interested in breaking into the industry?

Lauren Palmer, a senior talent manager at Palette Media, says 85 to 90 percent of her clients are interested in traditional entertainment careers. Her boss Josh DeAngelis, Palette’s co-founder and president of talent, says interest depends on why people got into content creation in the first place.

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