What if a movie trailer had filters and huge neon text, and was set to, say, a Dua Lipa song? What if it was made by a teenager in the Philippines, or Brazil, using pirated material? What if the plot of the film was entirely irrelevant?
If you’ve spent time on TikTok, odds are you’ve seen your fair share of fan edits — intricately crafted montages of film, TV or other clips that are set to popular music. Some are like highlight reels, others are like memes and still others are fantasy-based interpretations of popular media that stray far from the tone or text of the source material. Take #SydCarmy, a hashtag that offers hundreds of edits that project a romantic relationship between the two platonic main characters of “The Bear.”
These edits rack up millions of views, activating fan commu