London’s Viral Cheese Conveyor Belt Restaurant Is Coming To NYC: Here’s What To Expect At The First U.S. Location

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NYC is about to get a bit cheesy, innit? You’ve seen sushi conveyor belts—but what about cheese? One of London’s most beloved (and viral) dining experiences, Pick & Cheese, is crossing the pond and making its long-awaited New York City debut, and it’s swapping tuna and yellowtail for camembert and gouda.

From A Cheese Truck To A Global Sensation

The cheesy tale begins in 2014, when Mathew Carver, a passionate champion of artisan cheese, launched The Cheese Truck —a converted ice cream van serving melty grilled cheese sandwiches at festivals across the UK.

Soon after came The Cheese Barge, a 96-foot floating restaurant moored in Paddington, and The Rind, a cheese-focused pizzeria in North Yorkshire. Together, these ventures cemented Carver as one of the UK’s leading champio