OpenAI will no longer allow its users to create AI deepfakes of the Rev. Martin Luther King Jr. on its Sora AI social media app. That decision highlights the intense conflict between AI companies and rights holders like celebrities' estates, movie studios and talent agencies -- and how generative AI tech continues to erode reality for all of us.

Sora, a new sister app to ChatGPT, lets users create and share AI-generated videos . It launched to much fanfare three weeks ago, with AI enthusiasts searching for invite codes . But Sora is unique among AI video generators and social media apps; it lets you use other people's recorded likenesses to place them in nearly any AI video. It has been, at best, weird and funny -- and at worst, a never-ending scroll of deepfakes that ar

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