In the late 1970s, United States Air Force fighter pilot and military strategist Colonel John Boyd developed the "OODA Loop."

The OODA Loop is a decision-making framework originally developed for intense air combat that simplifies the process of making complex decisions quickly in high-stakes environments. The acronym stands for Observe, Orient, Decide and Act.

Though born in the military, one of the most vivid examples of the OODA Loop in action happens far from the specific combat zone it was intended for — a space driven by entertainment, not survival.

It happens when Atlanta Falcons running back Bijan Robinson finds himself one on one with a defender in the open field. In those moments, with the ball in his hands and an opponent closing in, Robinson makes a choice. It is a split-sec

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