MILAN — There’s a new ranking in town and Gucci leads it.

The Kering-owned brand topped the inaugural Cultural Currency Index, or CCI, a data-driven metric designed to quantify how cultural engagement translates into measurable market momentum.

The index was presented here on Thursday by Annex, the analytics-driven brand consultancy cofounded in 2022 by fashion industry veteran Miah Sullivan , and was built in collaboration with AI-powered creator and social intelligence platform WeArisma.

Developed over two years, the CCI aims to give brands an empirical readout of how social, search and site traffic activity correspond with real economic indicators, from consumer demand to share-price performance.

“For more than two decades as a CMO, I worked for various companies and in many of

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