Excelsior Correspondent

JAMMU, Oct 17 : Indriya-Aditya Birla Jewellery today launched its first store in Jammu, bringing the brand’s signature craftsmanship and elegance to the city.

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The city’s unique cultural confluence and exquisite artistry mirrors Indriya’s vision of captivating consumers with refined, timeless jewellery and craftsmanship.

The new store features thoughtfully designed spaces such as a dedicated karigari room and bridal lounge, to create an immersive shopping experience.

With a curated selection of over 5,000 exclusive designs and more than 25,000 meticulously crafted jewellery pieces, the store brings together the finesse of age-old craftsmanship with contemporary design.

This milestone marks Indriya’s debut in the union territory of Jamm

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