A new report by Gracenote , the content data business unit of Nielsen , highlights a significant opportunity for car manufacturers to provide consumers easy access to entertainment content across a range of services and types. By optimizing the native in-car infotainment experiences people want, auto brands can gain the power to influence decision-making and drive more revenue.

Harnessing all the entertainment content the internet has to offer, and corralling it neatly for easy consumption, is challenging for automakers and drivers alike. Those car brands able to overcome this challenge stand to forge stronger relationships with their customers, increase differentiation and leverage new monetization opportunities.

The Gracenote report highlights that 94% of consumers across the U.S.,

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