(BPT) - Have a question and want an answer fast? With a quick online search or visit to an AI platform, milliseconds later you'll receive a handy summary with answers. No clicking needed.

New tools and features like Google's AI Overviews, ChatGPT and Perplexity are now how people discover and trust content. This change means a new goal for brands: Get into AI summaries and overviews as much as possible.

Where does AI get answers?

AI-enhanced search and AI overviews often contain link symbols and website citations. These are what the AI crawlers have deemed credible and pulled from to write the answer for the search query. This is where brands want their key messages to appear.

"People are no longer scrolling," said Lisa Jilek, CEO at Brandpoint . "It's all about the AI summary and po

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