For a growing number of young people, success no longer means landing a corner office—it’s measured by clicks, followers, and going viral. With social commerce projected to hit $2 trillion by next year, the dream of building a personal brand online is more appealing than ever : 57% of Gen Z now say they want to become influencers.

But YouTuber Hank Green warns that the creator lifestyle can be far less glamorous than what it may seem. In reality, it’s full of hard work that, in many ways, even mirrors a traditional 9-to-5 job.

“The vast majority of your life is typing. It is not being a YouTuber,” Green told Fortune . “I’m writing videos. Like, I sit down at a keyboard and I write almost all of the time.”

Many young people may be too distracted by the likes of MrBeast , who dr

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