The PGA Tour’s new CEO, Brian Rolapp , has brought new people into the office, alongside multiple schedule changes. From the latest 2026 PGA Tour schedule to the non-golf executives from the NFL, Rolapp has so far kept investors satiated, especially the Strategic Sports Group (SSG). The investment group provided $1.5 billion in funding to the tour. However, there is one crucial decision that can turn into a sore point for the SSG.

What is the major issue of conflict at hand? Subsidies. The PGA Tour’s vision is to develop the game and expand it globally. “The opportunity for the growth of the PGA Tour… and the innovation we can bring, that’s going to be my primary focus,” Rolapp assured when he assumed office earlier this year. That would lead to high-stakes crossroads with other tours a

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