Intro music as the athletes enter the rink. T-shirts that have catchy slogans. Karaoke after the games end. A made-for-TV package that capitalizes on the sport’s growing global appeal.
No, this isn’t a story about wrestling. It’s about curling.
Nic Sulsky is the co-founder of The Curling Group, which runs the Grand Slam tour that has a stop in Nisku this week. He talks about the future of the curling with the same sort of the excitement as when he described the Queens of the Stone Age concert he saw just a few days ago. And, to him, rock ‘n’ roll and curling are one and the same.
Sulsky envisions a future with shorter, made-for-TV games, skips who are household names, music blaring as the shots get made. The curling of your parents and grandparents, with the Wrench, the Iceman and big p