There was a gimmicky movie screening to see The Long Walk , and now the upcoming Bugonia is doing one of its own.

Anyone living in LA who wants to see Yorgos Lanthimos’ absurdist comedy before everyone else can do so on Monday, October 20 at the Culver Theater at 8 PM. Tickets are free, but there’s a catch: the screening’s for “anyone who is bald, or willing to become bald”—so if you wanna get into the first-come, first-serve screening, you gotta be bald to get in. Show up with hair, and there’ll be an on-site barber starting at 6 PM who you’ll have to let chop it all off to get in. Things don’t stop there: Focus is going to film some of the screening and use it for promotional purposes, similar to commercials for horror movies.

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