Angad Sethi (name changed on request), a 27-year-old MNC executive based in Gurugram, swears by his drinks and the social experiences that he partakes in every now and then. At the same time, he’s mindful of the negative health consequences of alcohol and doesn’t want to wake up feeling groggy every time he tipples. This holds true especially for Diwali and the festive season when the number of parties and social events grows manifold.

But, truth be told, he doesn’t worry much. He grabs a Heineken 0.0 or a Coolberg from the bar counter whenever he goes to a party. If he’s in the mood for something ‘stronger’, he chooses a Sober ‘whiskey’. Such non-alcoholic beverages provide him a healthier, guilt-free alternative to traditional liquor, and allow him to participate in social drinking

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