It’s that time of the year when the air fills with the scent of marigolds and homes shimmer with diyas. It is also the time when families and friends get together and celebrate with something as deeply emotional as mithai. While these traditional sweets and desserts remain at the heart of every Indian celebration, what is changing is how brands, bakers, and chefs are giving them a wellness makeover. They are crafting products that not only honour heritage but also embrace modern dietary preferences. In doing so, they are also rising to the challenges of the new-age consumer who is no longer choosing between indulgence and wellness —she is demanding both.

So, as you take your pick from sugar-free ladoos to millet or anjeer barfis and vegan pedas this Diwali, remember that you’re not on

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