Is an AI-generated video of a politician technically a deepfake if the words they’re saying are their own?
By any reasonable definition, yes, and the National Republican Senatorial Committee published just such a deepfake of Democratic Minority Leader Chuck Schumer on its X account on Friday:
The ad, which is labeled as AI-generated, depicts Schumer saying six words he did actually say: “Every day gets better for us,” but the quote originally comes from a text interview with Schumer published in Punchbowl News . After saying these words in the video, Schumer’s digital mouth peels into a nightmare grin like Jim Carrey in The Grinch .
“These are Chuck Schumer’s own words,” NRSC communications director Joanna Rodriguez told The Associated Press, adding that “video is a way for voters