Creators Have Disrupted Hollywood. Now AI’s Coming to Disrupt Them.

As Sora 2 sweeps through social media feeds, it inevitably provokes the question of what all this will mean for influencers. How will the ability to conjure up realistic video at the drop of a hat shake up a world that’s based on creating those videos by hand?

The prospect of automation fills many influencers with delight because it means a powerful new tool to convey their content and message. But it also fills them with dread because part of what has made them so effective is their skill in shooting and editing footage, and now the barriers to that footage are so low that pretty much anyone can do it.

As Sora 2 sweeps through social media feeds, it inevitably provokes the question of what all this will mean for influencers. How will the ability to conjure up realistic video at the drop