“We’ve literally done half a billion in sponsorship,” CEO Scott O’Neil said, putting an end to all the rumors about losing over $400 million in 2024 alone. Ever since the inception of LIV Golf, the league has spent a lot of money, in terms of contracts with golfers or prize money in its tournaments. And while it is true that the league has made significant losses, a lot of losses are already covered with massive sponsorship deals.

Sharing the same, Flushing It shared an X post with a video of O’Neil talking about the sponsorships in a conversation with Salesforce. “In 2025, LIV have added several high profile sponsors, including HSBC and Salesforce, with franchises gaining momentum with partnerships, too. Well placed sources have told Flushing It Golf that in the last 10 months, the amo

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