Influencers impact on federal election bigger than mainstream media

“Know the star you are. And see yourself as part of a galaxy.”

So sayeth the Mother of All Influencers, the Hashtag Highness, the Rich Stick Insect, Paris Hilton. Paris – who I met at a Super Bowl Playboy party in Texas once, full disclosure, and who couldn’t put two words together without a team of ghost writers – is right, says a new report.

Influencers – at least in Canada, and at least in respect of politics – are the new galactic stars, says a report written by assorted tall foreheads. Influencers rule, dude. They slay.

The detailed, 80-page report , which had many big words in it, was authored by the Canadian Digital Media Research Network, with the assistance of some brainy people at the McGill University and University of Toronto-led Media Ecosystem Observatory.

Its main conc