The challenge of covering roughly $20 million in new expenses is significant.

Colorado athletic director Rick George has been pleased, however, with how the first few months have gone in the new era of revenue sharing with student-athletes.

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“I think it’s positive,” George told BuffZone this week. “It’s challenging. It’s hard to be able to find $20.5 million (in expenses) … but we know for us to be able to compete at the highest level, we need to be able to be all in. And we are.”

Approval of the House v. NCAA settlement in June brought a dramatic change for college athletics with schools now allowed to directly pay student-athletes through revenue sharing.

There is a cap of $20.5 million during the 2025-26 school year and CU is well into that figure. From July 1 throu

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