The LIV has faced a lot of criticism over debates surrounding the disruptive nature of the league. The league experienced a blow not only to its reputation but also on the financial front. Following shocking billion-dollar losses , the league is shifting its focus to the modernization of the sport. Bringing about revolution in golf, otherwise known for its tradition and resistance to change, the CEO of LIV recently shared the new direction for the league.
In an interview shared by Forward Future on X, Scott O’Neil , LIV CEO, revealed the circuit’s agenda at the moment. Positioning itself as the sport’s savior, O’Neil called for a major innovation in golf to be on top of the league’s priority list. Drawing parallels to other sports, O’Neil insisted on changes to the golfing scene as we