The Food Safety and Standards Authority of India (FSSAI) has prohibited the use of the term “ORS” on any food or beverage product label, including as part of a brand name or trademark. The regulator said such use violates provisions of the Food Safety and Standards Act, 2006, and can mislead consumers.

In its latest order, FSSAI directed all food business operators to remove the word “ORS” from their products, whether used as a standalone term or with any prefix, suffix, or trademark. The regulator stated that such labelling and naming practices are “false, deceptive, ambiguous, and misleading” to consumers.

The order also withdraws two earlier directives issued in July 2022 and February 2024, which had permitted companies to use “ORS” in brand names provided they carried a declaration s

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