As gold prices soared to an all-time high of ₹1.3 lakh per 10 grams, interactive entertainment unicorn WinZO announced its entry into the fintech segment with the launch of ZO Gold, a digital micro-investment platform that enables users to buy gold starting from just ₹2.

The initiative, launched in partnership with SafeGold, marks WinZO’s first major step beyond gaming and content into wealth creation. Through ZO Gold, users can buy, save, and track gold digitally, and even set up recurring micro-investments akin to systematic investment plans (SIPs). The offering aims to democratise access to gold ownership for India’s next 500 million digital users, particularly those in Tier-II and Tier-III cities, who have already embraced digital payments but are new to formal investments.

“WinZO

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