It's been called Canberra's 'forever government' — but ACT Labor's brand is growing tired

2001 was a defining year for many reasons.

The September 11 attacks shocked the world, Apple launched the first iPod, the Harry Potter and Lord of the Rings film franchises began, and Labor was elected to government in the ACT.

The party has now spent 8,765 days in power, while chief minister Andrew Barr, who assumed the role in 2014, is the longest current serving state or territory leader in Australia.

So, it's no surprise the first words ANU political marketing expert Andrew Hughes uses to describe the Labor government's brand are "tired and fatigued".

It's been a year since the last ACT election, where Labor clinched its seventh consecutive term — albeit in minority government.

It reinforced what longstanding ABC election analyst Antony Green had described as Canberra's "forever