NORTHWEST ARKANSAS, Ark. (KNWA/KFTA) — A Northwest Arkansas-based streamer claims to be the first digital content creator to fully sponsor a NASCAR Cup Series car.

Rexzilla, a Har-Ber High School graduate with strong Northwest Arkansas family ties, has 124k followers on Facebook and 21.7k followers on the streaming platform Kick. He initially gained attention with Call of Duty montages.

While Rezxilla is not the first digital content creator to fully or partially sponsor a NASCAR car (YouTubers like the comedy group SuperMega have done so before, Toby Christie's Michael Carey reports) he appears to be the first to do it entirely solo, without a channel, company or brand acting as a middleman, and without being a celebrity outside digital content creation, unlike Logan Paul and KSI, who s

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