By Rajveer Pardesi and Lisa Jucca MILAN (Reuters) -French luxury group Kering, owner of fashion brand Gucci, is in advanced talks to sell its beauty division to L’Oreal for about $4 billion, the Wall Street Journal reported on Saturday, citing people familiar with the matter. L’Oréal, the world's biggest dedicated cosmetics and beauty player, would acquire fragrance brand Creed and gain rights to develop beauty products tied to Kering’s fashion labels, including Bottega Veneta, Balenciaga, and McQueen, the WSJ reported, adding the deal could be announced next week. Kering, controlled by the French Pinault family, launched its beauty division in 2023, the year it acquired high-end fragrance label Creed for 3.5 billion euros ($4 billion) in cash. Reuters could not immediately verify the repo
Kering nears $4 billion sale of beauty unit to L'Oreal, WSJ reports

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