The University of Texas broke tradition by adding corporate logos to its football field, a year after athletic director Chris Del Conte said he wasn't considering it.

The additions of Humann logos on the playing field was in large part due to the company's longtime ties to the university, but the revenue generated certainly won't hurt, even for one of the most profitable departments in college athletics.

“Revenue is a component, but we don't need it,” Del Conte said. The size of the deal, which is at least the sixth in the Southeastern Conference and involves all 20 Longhorns sports programs, was not disclosed.

Corporate logos on the field alongside school branding is a trend and an important one for schools hungry for money. It started last season after the NCAA voted to overturn a de

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