Apple investors aren't fully realizing the potential around the technology giant's artificial intelligence work, according to Josh Brown , CEO of Ritholtz Wealth Management. The company has been testing its own AI chatbot called Veritas that can apparently give contextual answers based on users' lives with employees, Brown said Monday on CNBC's "Halftime Report." That can help the stock go higher after Monday's surge to records on the back of a report showing iPhone 17 sales are off to a good start. "The thing that none of us are saying out loud but is buzzing like wildfire among Silicon Valley people is that Apple has a secret project underway for employees only," Brown said. AAPL 1D mountain Apple, 1-day Brown said Veritas is likely the actual outcome of Apple's AI work rather than Apple

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