Backlash over Jimmy Kimmel ‘s ABC suspension last month reportedly caused a significant decrease in Disney+ and Hulu subscribers.
According to new numbers from Antenna — a streaming services subscriber and viewership tracking firm — the number of users cancelling their Disney+ and Hulu subscriptions doubled in September, per multiple outlets . Disney+’s cancellation rate reportedly increased from 4% to 8%, while Hulu’s raised from 5% to 10%. (Per Antenna’s report, the average cancellation rate for streaming services in September was 7%.)
However, the cancellation increase also came with a subscription increase. Per Antenna’s analytics, Disney+ and Hulu reportedly gained 2.18 million and 2.11 million new subscribers, respectively, last month
A Disney source told The Hollywood Repo