Over the past 15 years, Blumhouse has hacked a gaping wound into filmgoing consciousness with a steady flow of low-budget, high-margin horror: the Paranormal Activity , Insidious , and Purge franchises that have combined to gross more than $2 billion; the 2018 Halloween reboot (worldwide gross $260 million on a $10 million production budget); and Jordan Peele’s directorial debut, Get Out (which launched the comedian’s second career as a final-cut filmmaker), to name but a few of the company’s numerous hits. But more recently — around Hollywood if not across the broader culture — Blumhouse has become synonymous with a different kind of cinematic bloodletting.
Since the beginning of last year, Blumhouse has been on a cold streak, releasing an almost uninterrupted string