NEW YORK (AP) — The president of the NCAA is urging schools and conferences tempted by riches offered through potential deals with new equity sources to think about the long-term repercussions before jumping into the deals.

“My message to everybody on this would be really simple: Be really careful,'” Charlie Baker said Monday at a Big East roundtable on the future of college basketball.

With schools and conferences under increasing pressure to raise funds to pay their players, reports of them negotiating with new equity sources for college sports are becoming more frequent.

Recent headlines out of the Big Ten are about its negotiation to bring in an investor that would pay $2.4 billion to help market the conference’s media rights and other properties.

A meeting of the conference’s pres

See Full Page