Most people – including those who have financed a higher education – have likely heard the following phrase: “Money doesn’t grow on trees.” As the cost of a college education continues to rise, a college’s ability to maintain funds for scholarship opportunities becomes increasingly more important to students looking to earn their degree.

Malou Monago, vice president of institutional advancement and external relations at the Cleveland Institute of Art in Cleveland’s University Circle neighborhood, said around 100% of the school’s students receive some sort of scholarship or financial aid to attend the school. She works closely with the school’s current and potential donors who put money toward providing financial aid options for students and how they perpetuate these donor relationships.

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