Brisbane, are we in the midst of an identity crisis?

Yes, we’re the sporting capital of Australia – despite opposition from many in our comment sections on social media – and we’ll host the Olympics in eight short years. But what is our actual brand identity? XXXX Beer? The Broncos? Bin chickens?

A conversation around this was sparked online after a US-based brand designer attempted to give us an answer – at the request of the @Brisbane Instagram account (not the city’s official tourism account).

With slogans like “Ain’t no party like a Brisbane party” and “Give me Brisbane any day”, Caleb Nugent, co-founder of BrandFoundry Collective, tried to encapsulate Brisbane’s aura.

There was a logo that’s based on the shape of our iconic brown-snake river, vibrant green brand colours and mod

See Full Page