Toys R Us is undergoing a “major” expansion in the U.S., accelerating the opening of dozens of flagship stores and seasonal shops ahead of the festive season.

“The rollout represents a new chapter for Toys R’ Us, strengthening its place at the center of holiday shopping and redefining family retail experiences,” the company said in Thursday’s announcement. “With new stores nationwide, customers of all ages are invited to discover the season's hottest toys and rediscover what it means to be a Toys R Us kid.”

Newsweek contacted Toys R Us via email outside of regular hours for comment.

Why It Matters

Once a dominant force in the U.S. toy industry, the company filed for bankruptcy in 2017, triggering an aggressive restructuring and store-liquidation process that effectively wiped out it

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