Getty | Frazer Harrison Getty | Frazer Harrison

Similar to most trends, "latte makeup" is back this fall. The trend first gained notoriety two years ago thanks to beauty influencer Rachel Rigler who coined the term, that of course, went viral (the hashtag #lattemakeup got 443 million views at the time on TikTok). Rigler even used inspiration photos from a look makeup artist Tanielle Jai created in 2018. Celebrities like Hailey Bieber also joined in on the conversation, sharing her own take on the look on her TikTok feed.

The bronzy makeup look that's marked by creamy browns on the eyes, lips, and cheeks simply nods to the current "café-core" aesthetic that's dominated the design industry. It's graduated to beauty in recent months, inspired by the allure of your favorite coffe

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