In 1977, the Toronto Blue Jays officially became the ninth expansion team to join Major League Baseball. The team didn’t thrive.

Needing a hit, in 1982, Paul Beeston, then the general manager of the Jays, thought his brand needed a theme song. Beeston called songwriter and ad guy Jack Lenz to work his magic — which would later become .

The song was released in 1983 and received a boom in sales when the Jays went to the World Series in 1992 and 1993. The team is now in the World Series again, for the first time in 32 years.

Updated 'We're not scared of them': Blue Jays ready to face Dodgers in World Series

Read on for a conversation between the songwriters and producers of and how the enduring rallying song came together.

Jack Lenz: songwriter.

Tony Kosinec: songwriter.

Keith Hamps

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