PHARR, Texas (ValleyCentral) — Texas Department of Transportation officials are highlighting the importance of keeping pedestrians safe.

TxDOT is spreading the message by deploying street teams of walking billboards at various locations in Harlingen, McAllen, and Edinburg. They will display key safety messages for drivers and pedestrians.

TxDOT is targeting areas with high pedestrian activity or previously reported pedestrian crashes.

The department said factors contributing to unsafe conditions for pedestrians include crashes, drunk driving, failing to yield, and drivers not paying attention or just being reckless.

TxDOT says the campaign comes during a time when pedestrians are most vulnerable.

"October is the deadliest month of the year, and that's because the days are shorter and

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