When Joanne Rosen enters a noisy restaurant, the artificial intelligence in her hearing aid listens to sounds and makes adjustments so she can better hear the people at the table.

This type of technology in AI-assisted hearing aids uses data to self-adjust and help the wearer focus on relevant conversations while minimizing background noise. The devices continuously learn to improve the user’s hearing ability in noisy situations.

When Rosen, 73, is shopping for groceries near her home in Weston and a call comes in, the hearing aids block out the background shoppers so she can hear only the caller.

“It’s amazing how I can focus on the call and not hear background noise at all,” Rosen said while in Publix.

All of the major hearing aid brands, such as Starkey, Phonak, Oticon, ReSound, Sig

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