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The draft guidelines propose that AI-generated visuals carry labels covering at least 10 per cent of the screen or duration to curb deepfakes.

Social media firms must ensure metadata traceability, user disclosure, and automated checks for AI-made material.

The IT ministry has sought public feedback by November 6 as courts hear celebrity deepfake cases, including one by Abhishek and Aishwarya Rai Bachchan.

Prompted by similar actions taken by China and the European Union, India's government proposed on Wednesday that social media and artificial intelligence companies prominently mark content produced by AI to combat the spread of misinformation and deepfakes.

With almost 1 billion internet users, the stakes are high in a nation with a diverse population of ethni

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