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More health-conscious Americans are showing renewed interest in dairy products.

From mixing protein shakes with Diet Coke to blending cottage cheese into pasta sauces, new viral hacks are touting potential health benefits without the sacrifice of dairy's rich flavor.

The trend isn't just online — it's changing what shoppers find in dairy aisles worldwide.

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The global dairy-based protein market was valued at roughly $15 billion in 2024 and is projected to reach $22 billion by 2033, according to market research firm IMARC Group.

Daniel Rehal, founder of the yogurt-based probiotic supplement Zoguri, told Fox News Digital that dairy "becomes a tru

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