NBCUniversal has struck a deal with Dick Wolf-backed Wolf Games to develop interactive video games based on Wolf Entertainment IP and more using its propriety AI-powered game engine.

Founded by Elliot Wolf , Andrew Adashek and Noah Rosenberg, Wolf Games has just finished a $9 million Series A funding round led by Main Street Advisors, which included investments from Maverick Carter and Tom Werner, and artist Rashid Johnson, alongside returning investors Dick Wolf, Jimmy Iovine and Paul Wachter.

The company says that its “focus on using ethical generative AI was a key driver for the partnership” with NBCUniversal.

Wolf Games describes itself as different from “other AI content tools,” as it’s not “focused on reinventing how traditional television and film are made,” but rather “en

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